Branding, Design, Naming

I love leading positioning strategies and naming exercises, and making it linear, collaborative and honest.

STRATEGIC NAMING: UNITED WAY CANADA

"After 15 years, I finally know what we do." Testimonial from United Way board member after a nine-month strategy and writing process that honed UW's dozens of interests into three areas. Writing and strategy.

LABEL COPYWRITING: GRAND SPIRITS DISTILLERY

Design: Shawn Murenbeeld

LABEL COPYWRITING: D'ONT POKE THE BEAR WINE, GENERATIONS WINE

Named best new product, 2017/18 Elsie (LCBO) Awards

BRAND NAMING: NORTHERN TEMPLE VODKA

Design: Jason Hatcher

VARIOUS IDENTITIES

Manifest Communications. Creative Direction, sometimes Writing.
Design: Shawn Murenbeeld, Fei Lu, Deborah Caprara.

ONTARIO '24 POTATOES

Design: Shawn Murenbeeld

GOODWILL ONTARIO REBRAND

Manifest Communications. Creative Direction, Writing. Design: Shawn Murenbeeld

UNIVERSITY OF BRITISH COLUMBIA REBRAND

Manifest Communications. Creative Direction, Writing. Design: Deborah Caprara.

Brand Guidelines: I've written and creative directed several.

WOODGREEN COMMUNITY SERVICES REBRAND

Manifest Communications. Creative Direction, Writing. Design: Deborah Caprara

COMMUNITY FOUNDATIONS OF CANADA REBRAND

Manifest Communications. Creative Direction, Writing. Design: Fei Lu

NATIONAL ABORIGINAL ACHIEVEMENT FOUNDATION OF CANADA (Now INDSPIRE) REBRAND

Manifest Communications. Creative Direction, Writing. Design: Paul Bonsell

MEMORIAL UNIVERSITY (GRENFELL) REBRAND

Manifest Communications. Chief Idea Officer. Creative Team: Paul Bonsell, Trevor Mann, Joe O`Neill

The viewbook (with six different covers) opened like so:

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