STRATEGIC NAMING: UNITED WAY CANADA
"After 15 years, I finally know what we do." Testimonial from United Way board member after a nine-month strategy and writing process that honed UW's dozens of interests into three areas. Writing and strategy.

LABEL COPYWRITING: GRAND SPIRITS DISTILLERY
Design: Shawn Murenbeeld


LABEL COPYWRITING: D'ONT POKE THE BEAR WINE, GENERATIONS WINE
Named best new product, 2017/18 Elsie (LCBO) Awards


BRAND NAMING: NORTHERN TEMPLE VODKA
Design: Jason Hatcher


VARIOUS IDENTITIES
Manifest Communications. Creative Direction, sometimes Writing.
Design: Shawn Murenbeeld, Fei Lu, Deborah Caprara.
Design: Shawn Murenbeeld, Fei Lu, Deborah Caprara.





ONTARIO '24 POTATOES
Design: Shawn Murenbeeld



GOODWILL ONTARIO REBRAND
Manifest Communications. Creative Direction, Writing. Design: Shawn Murenbeeld

UNIVERSITY OF BRITISH COLUMBIA REBRAND
Manifest Communications. Creative Direction, Writing. Design: Deborah Caprara.




Brand Guidelines: I've written and creative directed several.


WOODGREEN COMMUNITY SERVICES REBRAND
Manifest Communications. Creative Direction, Writing. Design: Deborah Caprara





COMMUNITY FOUNDATIONS OF CANADA REBRAND
Manifest Communications. Creative Direction, Writing. Design: Fei Lu


NATIONAL ABORIGINAL ACHIEVEMENT FOUNDATION OF CANADA (Now INDSPIRE) REBRAND
Manifest Communications. Creative Direction, Writing. Design: Paul Bonsell

The viewbook (with six different covers) opened like so:
