REBRANDING: Headwaters Tourism
Touchwood Design. Writing, Co-Creative Direction. Best Publication, Print or Digital at the 2015 (and 2016 and 2017) Economic Developers Council of Ontario.
I like little copy surprises hidden here and there: readers come across them and get an unexpected smile.
Press giveaway: manure.
I also co-created about 20 ads for local municipalities, attractions, shops and more.
TV: Canadian Museum for Human Rights
Manifest Communications. Creative Direction/Writing. Art Direction: Inna Gertsberg
TV: IKEA (Germany)
Roche Macaulay and Partners. Art Director: Marisa Maestenbroek
TV: IKEA (Germany)
Roche Macaulay & Partners. Writing. Art Direction: Jason Kinsella, Dave Federico
TV: National Reading Campaign
Manifest Communications. Creative Direction, Writing. Art Direction: Trevor Mann
RADIO: Einstein Brothers Bagels (U.S.)
Roche Macaulay & Partners. Writing.
RADIO: The Co-operators Insurance
Roche Macaulay & Partners. Writing. Featured on Terry O'Reilly's The Age of Persuasion
RADIO: H&M U.S. Launch
Roche Macaulay & Partners. Writing.
BRANDING, CAMPAIGN: Canadian Stem Cell Foundation
Manifest Communications. Creative Direction.
Users could sign a cell of support, send it off into a dynamic floating universe, and "cell a friend".
NEWSPAPER: Williams Sonoma/Pottery Barn (US)
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico. Commissioned for the first Thanksgiving after 911.
NEWSPAPER: Mercedes-Benz M-Class
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico
NEWSPAPER: The Campaign to Control Cancer
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld. This campaign influenced the Canadian government to fund the Canadian Partnership Against Cancer for $520 million.
ANNUAL CATALOGUE: The Body Shop
Communique. Creative Direction, Writing. Art Direction: Shawn Murenbeeld.
A 40-page self-esteem mantra, masquerading as a catalogue.
A 40-page self-esteem mantra, masquerading as a catalogue.
OUTDOOR: Good Shepherd Centres
Manifest Communications. Creative Direction. Creative Team: Jeff Katz, Deborah Caprara
OUTDOOR: Ontario Chiropractic Association
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld
BRANDING AND DESIGN: Goodwill Ontario Retail Rebrand
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld
EXPERIENTIAL: Ontario Non-Profit Housing Association
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