GLOBAL CAMPAIGN: NOKIA Go Allwhere 
Jim Diorio and Inna Gertsberg, Agency

REBRANDING: Headwaters Tourism
Touchwood Design. Writing, Co-Creative Direction. Best Publication, Print or Digital at the 2015 (and 2016 and 2017) Economic Developers Council of Ontario. ​​​​​​​
I like little copy surprises hidden here and there: readers come across them and get an unexpected smile.
Press giveaway: manure.
I also co-created about 20 ads for local municipalities, attractions, shops and more.

TV: Canadian Museum for Human Rights
Manifest Communications. Creative Direction/Writing. Art Direction: Inna Gertsberg

TV: IKEA (Germany)
Roche Macaulay and Partners. Art Director: Marisa Maestenbroek 

TV: IKEA (Germany)
Roche Macaulay & Partners. Writing. Art Direction: Jason Kinsella, Dave Federico

TV: National Reading Campaign 
Manifest Communications. Creative Direction, Writing. Art Direction: Trevor Mann

RADIO: Einstein Brothers Bagels (U.S.)
Roche Macaulay & Partners. Writing.​​​​​​​

RADIO: The Co-operators Insurance
Roche Macaulay & Partners. Writing. Featured on Terry O'Reilly's The Age of Persuasion

RADIO: H&M U.S. Launch
Roche Macaulay & Partners. Writing.

BRANDING, CAMPAIGN: Canadian Stem Cell Foundation
Manifest Communications. Creative Direction.

Users could sign a cell of support, send it off into a dynamic floating universe, and "cell a friend".
 
NEWSPAPER: Williams Sonoma/Pottery Barn (US)
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico. Commissioned for the first Thanksgiving after 911. 
NEWSPAPER: Mercedes-Benz M-Class
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico
NEWSPAPER: The Campaign to Control Cancer 
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld. This campaign influenced the Canadian government to fund the Canadian Partnership Against Cancer for $520 million. ​​​​​​
 ANNUAL CATALOGUE: The Body Shop
Communique. Creative Direction, Writing. Art Direction: Shawn Murenbeeld. 
A 40-page self-esteem mantra, masquerading as a catalogue. 

OUTDOOR: Good Shepherd Centres
Manifest Communications. Creative Direction. Creative Team: Jeff Katz, Deborah Caprara 

OUTDOOR: Ontario Chiropractic Association
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld

BRANDING AND DESIGN: Goodwill Ontario Retail Rebrand
Manifest Communications. Creative Direction, Writing. Art Direction: Shawn Murenbeeld

EXPERIENTIAL: Ontario Non-Profit Housing Association​​​​​​​

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