After thousands of pitches, presentations and projects, I've learned that what ends up winning the day with clients or customers is often not what you expected.
While it’s usually the creative concept, it's quite often something else:

-- the strategic write-up in a proposal that reinforces the creative approach
-- an event or video idea that rallies your team around the new idea
-- an emotional manifesto that boldly announces a new day
-- a thoughtful tactic for internal employees, an often overlooked key audience
Case in point: I've written RFP’s, both as an agency leader and a freelancer, that helped win national accounts without a single pitch meeting or art-directed creative -- just the written proposal and creative "write-ups." 
Why did include this on my site? Because if you ever need more than just an idea, I think I can help.


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