A.I vs. you and I? No contest.

118,000 minutes. That’s roughly how many minutes of client interviews and chats (with some 1,800 people) I’ve logged as a freelance writer and strategist over the past 15 years. Not one of those minutes was wasted. Because any one of them could have been “the moment.” The moment when someone said something, then someone else said something, then just like that, there it was, right in the room with us: A notion, a direction, an idea. Maybe even The Idea. So many people are trying to articulate the thing that A.I. won’t be able to do that only we humans can. To me, that moment I just described — born from the gloriously unpredictable back and forth between humans being humans, together — is it. That moment, and all the other moments in those rooms together, are to me the definition, in all its meanings, of irreplaceable.