Blog Writing, Content Writing, Websites, Speechwriting

The word “storytelling” has become a cliche in communications, but there are times when it’s the right one: speech writing, long-form content writing, website copywriting, corporate profile writing, even proposal writing. Note: there are no speeches on this page but I'm happy to share them on request. I can write (and have written) entire three-day sales conferences, including developing the conference theme and “big idea,” keynote addresses and much more. Any long-form writing I’ll do for you, I’ll make sure you deliver way more than the facts, because you’re not a brochure. Your story — be it your brand positioning, higher purpose, point of difference, and of course, user benefit — will be instantly evident and compelling, and stitched throughout the speech, website, article or whatever else is best. My process for speech writing and all longer copywriting is similar, time-tested and effective: research on my end followed by a long recorded interview/deep dive, a detailed outline, a sample section or two to make sure tone and personality are working, then draft, draft, polish, perfect, practice, re-draft, re-polish, and showtime. Check-ins are all the way through, so there's no surprises. And because design and copy are a dance, if I’m working with your design team and they have a website or other layout, I’ll match the word count perfectly. Did I also mention I'm a Toronto Freelance Copywriter? Oh, I did? 70 times? Sorry.

BRAND POSITIONING AND KEY MESSAGING: WATERSTONE HC

Corporate culture enhancement may be the single most effective business
and employee retention strategy of the past 25 years: what a treat to work with this
pioneer in the discipline. They wanted their messaging to reflect the true, plain value of their work,
and they tell me it worked out really well. (search Waterstone on the page)

I gave them the value proposition, boilerplates and a bunch more.

WEBSITE WRITING: SOBI

Worked with acclaimed designer Anna Sobeniak on her own website, wearesobi.com
Freelance copywriter for entire site including case studies.

WEBSITE WRITING AND CONCEPT: 302 BAY

Freelance Copywriter for the great Jacknife Design.
Videos, website and outdoor ads for Toronto's most impressive new office.

NOX HEALTH WEBSITE AND CORPORATE COPYWRITING

Re-brand of the world's leading sleep-health company based in Finland and the US.
Web writing, social, profiles, video here.

NOX HEALTH BLOGS

Copywriting weekly blogs for the global sleep leader. Conducting interviews and research.
I also write Social (LinkedIn) posts for all blogs. Happy to send you more samples.

FORTHLANE FAMILY OFFICE

Website, tagline copywriting for a brand new financial services company
catering to high net worth families.

GRAND SPIRITS DISTILLERY WEBSITE COPYWRITING

100 years after prohibition, in a small town where the hills were once alive with the
sound of moonshine, bootlegging re-emerges. Freelance copywriter: website,
advertising, even the labels.

BLOGS AND CONTENT WRITING, SHOPIFY, INC.

Copywriting for the world's fastest-growing e-commerce software company. My work included
the first item here: Founder Tobi Lutke's message when they hit the 500,000 store milestone.

CHAPAM
CORPORATE PROFILE COPYWRITING

Chapam, a Montreal developer and collaborator with designer Philippe Starck needed to tell their story.

THE GREENBELT BOOK: MANUSCRIPT GHOSTWRITING AND BOOK CONCEPT

After having led the branding of Ontario's Greenbelt, in 2017 I was asked to collaborate on
and structure the first-ever book about it.

A&C PR/COMMUNICATIONS INC.: WEBSITE COPYWRITING

A&C understands the importance of letting your personality come through, since it's what they do for Perrier, Johnnie Walker and many other iconic brands.

HEADWATERS, ONT. INTERVIEWS

Putting good interviews on the page is a lot more than transcribing: it's asking the right questions, being ready to follow a new trail wherever it goes, then tight editing and wordsmithing your questions so they're as witty as you wish you were.

CORPORATE CITIZENSHIP BRANDING

I led the creative development -- branding, copywriting and execution -- on corporate communications citizenship programs for Rogers, Manulife, Shoppers Drug Mart, Canadian Tire and other corporations.

SHOPPERS DRUG MART: WOMEN

Manifest Communications. Chief Idea Officer, Copywriting. Digital Director: Debra Sharp. Art Direction: Fei Lu

CANADIAN TIRE: Jumpstart

Created the launch campaign of the retailer's top citizenship effort.

Manifest Communications. Creative Direction, Copywriting. Art Direction: Shawn Murenbeeld, Inna Gertsberg

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