CAMPAIGN CREATION, WEBSITE, ADVERTISING:
ALBERTA FOSTER AND KINSHIP ASSOCIATION
Canada's biggest foster parent recruitment drive in decades. Concepts, ads,
landing page and more.
ALBERTA FOSTER AND KINSHIP ASSOCIATION
Canada's biggest foster parent recruitment drive in decades. Concepts, ads,
landing page and more.
CAMPAIGN CREATION, WEBSITE, ADVERTISING:
EASTERSEALS OREGON
The iconic but quiet charity needed to greet a new generation.
I created the concept -- of a world where everyone belonged -- and
handled all the writing. With the great anthem agency. Hire them.
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CAMPAIGN CREATION, WEBSITE, ADVERTISING:
THE MUSTARD SEED
Western Canada's leading homelessness-fighter needed to show people
that their donations did more than food & shelter, which was the perception.
THE MUSTARD SEED
Western Canada's leading homelessness-fighter needed to show people
that their donations did more than food & shelter, which was the perception.
Below: A simple radio ad.
Radio copywriting and production.
Radio copywriting and production.
CAMPAIGN CREATION, WEBSITE, ADVERTISING:
MAISHA PROJECT
A growing US-based charity started by one woman from Kenya
that aims to feed millions. Our idea: we're raising a whole new generation.
Concept, writing.
BRAND POSITIONING AND KEY MESSAGING: WATERSTONE HC
Corporate culture enhancement may be the single most effective business
and employee retention strategy of the past 25 years: what a treat to work with this
pioneer in the discipline. They wanted their messaging to reflect the true, plain value of their work,
and they tell me it worked out really well. (search Waterstone on the page)
I gave them the value proposition, boilerplates and a bunch more.
Corporate culture enhancement may be the single most effective business
and employee retention strategy of the past 25 years: what a treat to work with this
pioneer in the discipline. They wanted their messaging to reflect the true, plain value of their work,
and they tell me it worked out really well. (search Waterstone on the page)
I gave them the value proposition, boilerplates and a bunch more.
WEBSITE WRITING: SOBI
Worked with acclaimed designer Anna Sobeniak on her own website, wearesobi.com
Freelance copywriter for entire site including case studies.
Worked with acclaimed designer Anna Sobeniak on her own website, wearesobi.com
Freelance copywriter for entire site including case studies.
WEBSITE WRITING AND CONCEPT: 302 BAY
Freelance Copywriter for the great Jacknife Design.
Videos, website and outdoor ads for Toronto's most impressive new office.
Videos, website and outdoor ads for Toronto's most impressive new office.
NOX HEALTH WEBSITE AND CORPORATE COPYWRITING
Re-brand of the world's leading sleep-health company based in Finland and the US.
Web writing, social, profiles, video here.
Re-brand of the world's leading sleep-health company based in Finland and the US.
Web writing, social, profiles, video here.
NOX HEALTH BLOGS
Copywriting weekly blogs for the global sleep leader. Conducting interviews and research.
I also write Social (LinkedIn) posts for all blogs. Happy to send you more samples.
I also write Social (LinkedIn) posts for all blogs. Happy to send you more samples.
FORTHLANE FAMILY OFFICE
Website, tagline copywriting for a brand new financial services company
catering to high net worth families.
Website, tagline copywriting for a brand new financial services company
catering to high net worth families.
GRAND SPIRITS DISTILLERY WEBSITE COPYWRITING
100 years after prohibition, in a small town where the hills were once alive with the
sound of moonshine, bootlegging re-emerges. Freelance copywriter: website,
advertising, even the labels.
100 years after prohibition, in a small town where the hills were once alive with the
sound of moonshine, bootlegging re-emerges. Freelance copywriter: website,
advertising, even the labels.
BLOGS AND CONTENT WRITING, SHOPIFY, INC.
Copywriting for the world's fastest-growing e-commerce software company. My work included
the first item here: Founder Tobi Lutke's message when they hit the 500,000 store milestone.
CHAPAM
CORPORATE PROFILE COPYWRITING
Chapam, a Montreal developer and collaborator with designer Philippe Starck needed to tell their story.
CORPORATE PROFILE COPYWRITING
Chapam, a Montreal developer and collaborator with designer Philippe Starck needed to tell their story.
THE GREENBELT BOOK: MANUSCRIPT GHOSTWRITING AND BOOK CONCEPT
After having led the branding of Ontario's Greenbelt, in 2017 I was asked to collaborate on
and structure the first-ever book about it.
and structure the first-ever book about it.
A&C PR/COMMUNICATIONS INC.: WEBSITE COPYWRITING
A&C understands the importance of letting your personality come through, since it's what they do for Perrier, Johnnie Walker and many other iconic brands.
HEADWATERS, ONT. INTERVIEWS
Putting good interviews on the page is a lot more than transcribing: it's asking the right questions, being ready to follow a new trail wherever it goes, then tight editing and wordsmithing your questions so they're as witty as you wish you were.
CORPORATE CITIZENSHIP BRANDING
I led the creative development -- branding, copywriting and execution -- on corporate communications citizenship programs for Rogers, Manulife, Shoppers Drug Mart, Canadian Tire and other corporations.
SHOPPERS DRUG MART: WOMEN
Manifest Communications. Chief Idea Officer, Copywriting. Digital Director: Debra Sharp. Art Direction: Fei Lu
CANADIAN TIRE: Jumpstart
Created the launch campaign of the retailer's top citizenship effort.
Manifest Communications. Creative Direction, Copywriting. Art Direction: Shawn Murenbeeld, Inna Gertsberg
