"FIVE WAYS HOME": AFFORDABLE HOUSING CAMPAIGN
The biggest coalition of housing advocates in Ontario's first-ever media campaign. I wrote six videos
(and searched and searched for images) with my great editor/designer, Ericson Balagtas.
(and searched and searched for images) with my great editor/designer, Ericson Balagtas.
NOX HEALTH NEW BRAND LAUNCH
I created the launch for the world's leading corporate sleep health company.
I also wrote their site, story and more.
I created the launch for the world's leading corporate sleep health company.
I also wrote their site, story and more.
FAIR SQUARE REALTY
New Brand Launch, January 2022
I was asked by Jacknife to conceive and write the launch of this new, national full-real estate brand: TV, radio, website, social blurbs, outdoor. Our goal was to be very clear that there's a new way home.
UNFLOOD ONTARIO
Launch video for campaign launching Spring 2021. Freelance Copywriter and Creative Direction.
Art direction: Inna Gertsberg.
Art direction: Inna Gertsberg.
UNFLOOD ONTARIO
Freelance Copywriter. Simple animation is a smart idea if you want people to think your product or idea is simple and doa-able. Winner: Best Shoestring Campaign, Applied Arts, 2021.
Animation: Inna Gertsberg.
Animation: Inna Gertsberg.
TEXT NOW -- U.S.
This Waterloo-based tech upstart needed ads as fun as they are.
Freelance Copywriter. Agency: Jacknife.
This Waterloo-based tech upstart needed ads as fun as they are.
Freelance Copywriter. Agency: Jacknife.
NOKIA WORLDWIDE
"Networks Keep Us Going"
I was asked to put together Nokia's worldwide statement at a unique time. Concept, script, creative direction.
NOKIA WORLDWIDE
FP4
B2B Video to network operators and engineers. Concept, script, creative direction.
CONTINUITY-X
Launch Video
The video was inspired by the name and the promise: continuity for your business even under the toughest cyber attack. B2B New Company Launch. Script, co-creative direction. Jim Diorio, Freelance Copywriter, and Inna Gertsberg.
GREEN FUTURE FUND
I wrote and created these simple videos on my Mac for $0. They raised $180,000 for environmental groups.
It can be done. Copywriting and Production.
I wrote and created these simple videos on my Mac for $0. They raised $180,000 for environmental groups.
It can be done. Copywriting and Production.
NOKIA WORLDWIDE
Go Allwhere Global Campaign
Kudos to Nokia for showing whimsy and imagination. Oh, and for being named Marketer of the Year, too.
Jim Diorio, Freelance Copywriter, and Inna Gertsberg, Art Direction.
Go Allwhere Global Campaign
Kudos to Nokia for showing whimsy and imagination. Oh, and for being named Marketer of the Year, too.
Jim Diorio, Freelance Copywriter, and Inna Gertsberg, Art Direction.
MERCEDES-BENZ M-CLASS
Canada became the only market in the world where the M-Class out-sold its Lexus competitor.
Copywriter. Agency: Roche Macaulay & Partners
Copywriter. Agency: Roche Macaulay & Partners
TRUSHIELD INSURANCE "COVER YOUR ASS" CAMPAIGN
Business went up 128% after this fun campaign ran. Freelance Copywriter. Agency: Jacknife Design
NATIONAL READING CAMPAIGN
Creation of Canada's first national reading campaign. Creative Direction and Copywriter. Agency: Manifest.
PORTS TORONTO
Copywriter. Winner, Applied Arts Magazine Annual, Promotional Design.
IKEA
Try Something Different Campaign
Try Something Different Campaign
Ad campaign for IKEA's global market. Copywriter. Art Direction: Jason Kinsella
Agency: Roche Macaulay & Partners
Agency: Roche Macaulay & Partners
IKEA
Swedish Solutions Campaign
Swedish Solutions Campaign
10-second ads that let the retailer push individual products in a creative way.
Copywriter. Art Direction: Jason Kinsella, Dave Federico
Agency: Roche Macaulay & Partners
Copywriter. Art Direction: Jason Kinsella, Dave Federico
Agency: Roche Macaulay & Partners
CANADIAN CHIROPRACTIC ASSOCIATION
That poor actor earned his money that day. Manifest Communications. Creative Direction, Copywriter.
Art Direction: Shawn Murenbeeld
Art Direction: Shawn Murenbeeld
