GEORGIAN BAY FOREVER CASE FOR SUPPORT

An appeal from the science-based charity protecting the world's largest freshwater ecosystem.
Here's a few sample pages out of order: you can read (it's short) the full Case here
AMNESTY INTERNATIONAL YEAR-END FUNDRAISING CAMPAIGN
Copywriting.
This Facebook fundraising campaign exceeded all goals. The same goes for the Giving Tuesday fundraising email shown here, which Amnesty received industry praise for.
COMUNIDAD YEAR-END FUNDRAISING CAMPAIGN
Copywriting. Agency: Crew
This is a perfect example of a teeny-tiny organization hitting like a big one. In a Covid-ravaged year, this Facebook fundraising campaign run by volunteers in one Abbotsford, BC town raised $130,000 to build
a Covid-safe school in remote Guatemala in 2020.
Fundraising post copy.
FRIENDS OF THE GREENBELT
Copywriting. 10th Anniversary Report of the world's largest greenbelt.
ROOTS OF EMPATHY
Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld.
This world-famous non-profit uses babies to teach kids empathy.
FOUNDATION FOR ATHLETES AND SPORT TRAINING
Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld

A non-profit to fund amateur Canadian athletes.
PINE RIVER INSTITUTE
Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld.

This piece was the door opener and platform for the successful $4-million fundraising campaign that created Ontario's first long-term residence for teens with addiction issues.

GOODWILL ONTARIO
Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld
Nothing works like work.

NATIONAL READING CAMPAIGN
Manifest Communications. Creative Direction, Copywriting. ​Design: Trevor Mann
Read between the lines. The simple idea that led to the funding of Canada’s reading campaign.

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