Case for Support and Fundraising Copywriting

The people who receive Cases for Support get dozens a year. My goal is to make yours the one that makes them think, okay, what’s going on here…. pulling them in with an unexpected approach and never letting go. The same applies to fundraising letters. When lack of resources is the problem, creativity is always the answer. There’s no reason why a local or fledgling charity or campaign can’t hit as hard a household name or even harder, because you’re less tied down by “we’ve always done it this way.” I hope. So while you may be looking for a freelance fundraising copywriter, why not consider a freelance copywriter who brings something entirely new to fundraising? And the results are there, over and over. These are sample pages: for the full pieces, just ask.

GEORGIAN BAY FOREVER CASE FOR SUPPORT

An appeal from the science-based charity protecting the world's largest freshwater ecosystem.

Here's a few sample pages out of order: you can read (it's short) the full Case here

AMNESTY INTERNATIONAL YEAR-END FUNDRAISING CAMPAIGN
Copywriting.

This Facebook fundraising campaign exceeded all goals. The same goes for the Giving Tuesday fundraising email shown here, which Amnesty received industry praise for.

COMUNIDAD YEAR-END FUNDRAISING CAMPAIGN
Copywriting. Agency: Crew

This is a perfect example of a teeny-tiny organization hitting like a big one. In a Covid-ravaged year, this Facebook fundraising campaign run by volunteers in one Abbotsford, BC town raised $130,000 to build
a Covid-safe school in remote Guatemala in 2020.

Fundraising post copy.

FRIENDS OF THE GREENBELT
Copywriting. 10th Anniversary Report of the world's largest greenbelt.

ROOTS OF EMPATHY

Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld.
This world-famous non-profit uses babies to teach kids empathy.

FOUNDATION FOR ATHLETES AND SPORT TRAINING

Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld

A non-profit to fund amateur Canadian athletes.

PINE RIVER INSTITUTE

Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld.

This piece was the door opener and platform for the successful $4-million fundraising campaign that created Ontario's first long-term residence for teens with addiction issues.

GOODWILL ONTARIO

Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld

Nothing works like work.

NATIONAL READING CAMPAIGN

Manifest Communications. Creative Direction, Copywriting. Design: Trevor Mann

Read between the lines. The simple idea that led to the funding of Canada’s reading campaign.

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