STRATEGIC NAMING: UNITED WAY CANADA
"After 15 years, I finally know what we do." Testimonial from United Way board member after a nine-month strategy and copywriting process that honed UW's dozens of interests into three areas. Copywriting and strategy.
LABEL COPYWRITING: GRAND SPIRITS DISTILLERY 
Design: Shawn Murenbeeld​​​​​​​
LABEL COPYWRITING: D'ONT POKE THE BEAR WINE, GENERATIONS WINE 
Named best new product, 2017/18 Elsie (LCBO) Awards

BRANDING AND NAMING: NORTHERN TEMPLE VODKA
Copywriting. Design: Jason Hatcher

VARIOUS IDENTITY COPYWRITING, BRANDING AND NAMING
Manifest Communications. Creative Direction, sometimes Writing.
Design: Shawn Murenbeeld, Fei Lu, Deborah Caprara.
ONTARIO '24 POTATOES 
Copywriting and Naming. Design: Shawn Murenbeeld

GOODWILL ONTARIO REBRANDING 
Manifest Communications. Creative Direction, Copywriting. Design: Shawn Murenbeeld

UNIVERSITY OF BRITISH COLUMBIA REBRAND  
Manifest Communications. Creative Direction, Writing. Design: Deborah Caprara

Brand Guidelines: I've written and creative directed several.


WOODGREEN COMMUNITY SERVICES REBRAND
Manifest Communications. Creative Direction, Writing. Design: Deborah Caprara

COMMUNITY FOUNDATIONS OF CANADA REBRAND  
Manifest Communications. Creative Direction, Writing. Design: Fei Lu


NATIONAL ABORIGINAL ACHIEVEMENT FOUNDATION OF CANADA (Now INDSPIRE) REBRAND
Manifest Communications. Creative Direction, Writing. Design: Paul Bonsell 


MEMORIAL UNIVERSITY (GRENFELL) REBRAND
Manifest Communications. Chief Idea Officer. Creative Team: Paul Bonsell, Trevor Mann, Joe O`Neill 

The viewbook (with six different covers) opened like so:
CORPORATE CITIZENSHIP BRANDING
I led the creative development -- branding, copywriting and execution -- on corporate communications citizenship programs for Rogers, Manulife, Shoppers Drug Mart, Canadian Tire and other corporations.
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