Full campaign copywriting for this UK-wide launch.

Many Canadians grew up knowing that we've given the world other things than hockey and Alex Trebek, and the Canadarm is one of them. I did the copywriting and the concept for this ad celebrating the anniversary of the International Space Station. Design: Jacknife.

The medium should help you decide what to do: these ads ran in the EnRoute in-flight magazine, so people had both the time and the inclination to read something interesting. Art Direction and illustration: Inna Gertsberg.


The last three Guides were named Best in Show by the Economic Developers Council of Ontario in 2015, '16 and '17. Art Direction: Shawn Murenbeeld.









This award-winning concept took people on a journey where, like in the development itself, they could take different paths, revealing new discoveries at every turn.






Art Direction: Shawn Murenbeeld.










Concepts and copywriting for a new idea in an old town.
Art Direction: Shawn Murenbeeld.


This idea helped this organization gain media attention and new friends.
Creative direction and freelance copywriting. Art Direction: Fei Lu.





Magazine ads for an empathetic insurer.
Roche Macaulay & Partners. Copywriting. Art Direction: Jason Kinsella.
I was responsible for copywriting for the biggest new product launch in Mercedes-Benz history.
Agency: Roche Macaulay & Partners
A smart client who chose creativity that, in this case, demonstrates exactly
why they're needed. And is un-ignorable.


The second one was banned in Utah.
Roche Macaulay and Partners, Copywriting. Art Direction: Dave Federico
This is what newspaper is best at: making a big statement.
Manifest Communications. Creative Direction, Writing. Art Direction: Inna Gertsberg.





ONTARIO MEDICAL ASSOCIATION



Manifest Communications. Creative Direction, Copywriting
