VOKE E-CIGARETTE LAUNCH, UK

Full campaign copywriting for this UK-wide launch.
MDA PRINT AD

Many Canadians grew up knowing that we've given the world other things than hockey and Alex Trebek, and the Canadarm is one of them. I did the copywriting and the concept for this ad celebrating the anniversary of the International Space Station. Design: Jacknife.
FOX HARB'R PRINT ADS 
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The medium should help you decide what to do: these ads ran in the EnRoute in-flight magazine, so people had both the time and the inclination to read something interesting. Art Direction and illustration: Inna Gertsberg.
2018 HEADWATERS TOURISM GUIDE 

The last three Guides were named Best in Show by the Economic Developers Council of Ontario in 2015, '16 and '17. Art Direction: Shawn Murenbeeld.

LOWER JUNCTION PROMOTIONAL BROCHURE. Writer, Concept.

This award-winning concept took people on a journey where, like in the development itself, they could take different paths, revealing new discoveries at every turn.
The piece opened to reveal a series of options that revealed even more options.

HEADWATERS 2016 VISITORS' GUIDE

Art Direction: Shawn Murenbeeld.

GRAND SPIRITS DISTILLERY

Concepts and copywriting for a new idea in an old town.

Art Direction: Shawn Murenbeeld. 

WALK-IN ISLAMIC CENTER, Toronto
This idea helped this organization gain media attention and new friends.

Creative direction and freelance copywriting. Art Direction: Fei Lu. 

NEW ISRAEL FUND OF CANADA
Art Direction: Deborah Caprara.

THE CO-OPERATORS INSURANCE

Magazine ads for an empathetic insurer.
Roche Macaulay & Partners. Copywriting. Art Direction: Jason Kinsella. 
MERCEDES-BENZ C-Class Launch

I was responsible for copywriting for the  biggest new product launch in Mercedes-Benz history.
Agency: Roche Macaulay & Partners

The newspaper FSI below featured a back-cover mail-in coupon for one (or two, what the heck) cars, underlining what a great deal they were. Lots of people sent them in. But the return postage was nuts.
OUTDOOR: Ontario Chiropractic Association

A smart client who chose creativity that, in this case, demonstrates exactly 
why they're needed. And is un-ignorable.
Manifest Communications. Creative Direction. Copywriting: Jeff Katz, myself. Art Direction: Shawn Murenbeeld. 


EINSTEIN BROTHERS BAGELS

The second one was banned in Utah.
Roche Macaulay and Partners, Copywriting. Art Direction: Dave Federico


BAYCREST HEALTH SCIENCES CENTRE

This is what newspaper is best at: making a big statement.


Manifest Communications. Creative Direction, Writing. Art Direction: Inna Gertsberg.

CANADIAN OPTHAMALOGICAL SOCIETY
Manifest Communications. Creative Direction, Writing. Art Direction: Deborah Caprara.

MERCEDES-BENZ E-Class
Roche Macaulay & Partners. Writing. Art Direction: Dave Federico. 


ONTARIO MEDICAL ASSOCIATION
Manifest Communications. Creative Direction, Writing. Art Direction: Fei Lu, Inna Gertsberg.


NATIONAL READING CAMPAIGN
Manifest Communications. Creative Direction, Copywriting
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