SMALL CHANGE FUND: "SECRET SPRAWLER"
In the October 24, 2022 Ontario municipal elections, urban sprawl was a big issue. As a freelance copywriter I developed a radio ad and Facebook ad campaign with this idea: if candidates weren't clear about where they stood on sprawl, they very well could be a secret sprawler. The Facebook ads were 350% times more effective than the average, and in every region we ran ads in, candidates who declared where they stood were elected.
JACUZZI ONTARIO / THE WELLNESS SHOP
Freelance Copywriting. I've been helping Ontario's biggest Jacuzzi chain with radio ad copywriting and those Jacuzzis have been selling like hot tubs. Ahem. They even extended the last sale and a big reason is the ads, my client Robert Burns told me (click to read the whole testimonial): "Our last event in Kitchener saw a huge spike in traffic and sales which (based on customer feedback) we could directly correlate to the ads Jim had written." 
Here's couple of the many I've written so far. I also produced and directed "Waiting," the first one.
ALDERLEA VINEYARDS
Freelance Copywriting. A campaign so successful they ran out of wine. No BS. This tiny award-winning winery in Vancouver island wanted ads that sounded like nothing on the radio, and that reflected their no gift shop, no tour buses, it's all in the bottle mentality.
PFAFF AUTO
Poolhouse Agency. Copywriting for this fast-growing automotive family. 

H&M
Roche Macaulay and Partners. Copywriting. This and other radio ads were created for the launch of their flagship New York City store. 

MISTER SAFETY SHOES
Freelance Copywriting. With this great client, I created this now long-running campaign for the independent retailer that's grown to 28 stores across Canada.
TORONTO ZOO
Roche Macaulay and Partners. Copywriting. This radio ad promoted the Zoo's record-setting launch of Splash Island.
EINSTEIN BROTHERS BAGELS
Roche Macaulay and Partners. Copywriting. These radio ads for a courageous client -- their food was kind of daring and weird, so the ads couldn't be anything less -- led to a17% increase in sales in a few weeks. The one idea here? Unusual.
COUNCIL OF ONTARIO UNIVERSITIES
Manifest Communications. Creative Direction. Copywriting. The one idea here is that universities contribute a lot.

THE CO-OPERATORS INSURANCE
Roche Macaulay and Partners. Copywriting. Featured on Terry O'Reilly's national radio show.
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