ALDERLEA VINEYARDS
Freelance Copywriting. This tiny award-winning winery in Vancouver island wanted ads that sounded like nothing on the radio, and that reflected their no gift shop, no tour buses, it's all in the bottle mentality
PFAFF AUTO
Poolhouse Agency. Copywriting for this fast-growing automotive family. 

H&M
Roche Macaulay and Partners. Copywriting. This and other radio ads were created for the launch of their flagship New York City store. 

MISTER SAFETY SHOES
Freelance Copywriting. With this great client, I created this now long-running campaign for the independent retailer that's grown to 28 stores across Canada.
TORONTO ZOO
Roche Macaulay and Partners. Copywriting. This radio ad promoted the Zoo's record-setting launch of Splash Island.
EINSTEIN BROTHERS BAGELS
Roche Macaulay and Partners. Copywriting. These radio ads for a courageous client -- their food was kind of daring and weird, so the ads couldn't be anything less -- led to a17% increase in sales in a few weeks. The one idea here? Unusual.
COUNCIL OF ONTARIO UNIVERSITIES
Manifest Communications. Creative Direction. Copywriting. The one idea here is that universities contribute a lot.

THE CO-OPERATORS INSURANCE
Roche Macaulay and Partners. Copywriting. Featured on Terry O'Reilly's national radio show.
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