Digital Copywriting

I helped launch MSN and Hotmail and haven't stopped. Hundreds of PPC ads, Google ads, Facebook ads and Instagram stories later, I create provocative messaging and ideas that stand out in a busy digital environment. My digital copywriting, your offer, click. As a digital copywriter I’ve studied how people scan and skip and I know how to keep them reading your page. I will also deliver multiple digital ad campaigns and executions so we can test until we’re ecstatic and keep the creative fresh over time. My clients are always surprised by the range of ideas and punch of the messages. I think it’s because I love the digital copywriting challenge of grabbing attention instantly, usually with wit, emotion and a thoughtful angle.   

IN GOOD ORDER LAUNCH

Digital copywriting and video scriptwriting for this new hard soda. Agency: Jacknife

IQ OFFICES WEBSITE

Creation of corporate theme, "It starts with where" and full website copywriting, including Covid-19 messaging and approach, for the leading Canadian office space company. Agency: Jacknife

FOX HARB'R DIGITAL CAMPAIGN

Digital display ads for five-star Canadian resort. Copywriting and Creative Direction.
Agency: Kuration.

THOMSON ROGERS PERSONAL INJURY LAW

Digital display campaign. Copyriting and Creative Direction. Agency: Kuration.

Intriguing messages about the nature of settlements, instead of lawyers screaming YOU DON'T PAY!

TRUSHIELD INSURANCE COVER YOUR ASS CAMPAIGN, REBRAND
TruShield sales increased by 128% over the previous year. Freelance copywriter with Jacknife Design. Video scripts, digital ads, brand language, radio scripts.

For year two we created The Coverage Coach, who preached the tough love of business insurance in social, online, radio and even on Trushield's chatbot.

WORLD ANIMAL PROTECTION

Facebook fundraising campaign. Grassriots.com. Revealing the mistreatment of broiler chickens.
Art direction: Deborah Caprara.

RYERSON UNIVERSITY, CHANG SCHOOL: BRAND CAMPAIGN
Created "A Future That Fits," the new positioning for Canada's most entrepreneurial continuing education school. JAW Advertising.

ONTARIO ASSOCIATION OF COMMUNITY CARE ACCESS CENTRES

Manifest Communications. Boiling down Ontario's alarming and complex health care future into a simple proposition using animation and infographics.

PUBLIC SAFETY CANADA: Getcybersafe.ca

Manifest Communications. Chief Idea Officer, copywriting.

CANADIAN STEM CELL FOUNDATION: Renew the World

Manifest Communications. Creative director, copywriting.

ONTARIO NON-PROFIT HOUSING ASSOCIATION: Housing Opens Doors

Manifest Communications. Creative Director, Copywriting.

Campaign to get the Ontario government to act on Ontario's affordable housing crisis. The centerpiece was a doorbell that you could ring online and on real doors, registering your support.

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