If you're looking for a Toronto freelance copywriter and want to know what working with me will be like, the people who’ve hired me can tell you.
I’m as experienced writing in the world of B2B at its most technical as I am with copywriting for consumers, fundraising, employees, any audience. And just as happy with 10 words or 10,000.
— Advertising Copywriting Services: Concepts and copywriting for full campaigns, from taglines to all elements: TV scripts, video scriptwriting, radio scripts, outdoor advertising, print advertising
— Digital Copywriting Services: Website copywriting and strategy, digital video scripts, digital banners, social media advertising and posts, email copywriting, fundraising copywriting
— Speechwriting Services: A full-day seminar or evening event, a 20-minute keynote, a 60-minute new product introduction including videos, narration, on-camera speaking, a three-minute CEO speech from the heart — I can help make it all distinctive, personal, memorable, even funny.
But what about all the other things that need to be written really well — or can be?
— A manifesto in words and video to launch a new vision
— A one-pager to get buy-in for a new idea, for employees, funders, the board
— A brand bible, or a company’s values and story for new employees
— Your unique positioning, compellingly captured in a 50-word elevator speech
— The CEO’s vision, crucial for everyone from staff to customers to investors
— Packaging copy that, in 25 words, instantly sets you apart
All those things matter, and here’s why:
After hundreds of pitches, presentations and creative projects, I've learned that what often ends up making the biggest impact is not what you expected.
While it’s usually the creative concept, like the ad idea, it's very often things like:
— The powerful strategic write-up in a proposal or RFP that sells the creative approach
— An emotional manifesto or video that announces a new day
— A thoughtful tactic for internal employees, an often overlooked key audience
Case in point: I've written RFP’s, both as an agency leader and a freelance copywriter, that helped win national accounts without a single pitch meeting...
... just the written proposal and creative "write-ups." The way we described our work, the strategy behind it, and the effect it will have.
The writing matters. All of it, everywhere. Because you never know.