To see my full client experience, including as a Toronto Freelance Copywriter, go here
Prior to that:
Manifest Communications (Toronto), Vice President, Creative Director, Copywriter
Creative and strategic oversight for branding, advertising, corporate communications and more on hundreds of non-profits, corporations and public institutions (was writer on most). Senior Management responsibility.
Federal government advertising new business wins include 2010 Vancouver Olympic Advertising, Public Safety Canada Cybersafety Program, Veterans Affairs Canada Remembrance and Services Campaigns, more
Complete re-brandings include University of British Columbia, United Way, Goodwill Ontario, Memorial University, Indspire (National Aboriginal Achievement Foundation), Community Foundations Canada
Corporate Citizenship program branding and communications for Shoppers Drug Mart, Rogers Communications, Manulife Canada
Roche Macaulay & Partners/Lowe Roche (Toronto), Senior Copywriter, Associate Creative Director
AdAge International Agency of the Year/Marketing Magazine Agency of the Decade
Key launches: Mercedes-Benz C-Class, H&M U.S.
Key clients: Mercedes-Benz Canada, IKEA Germany, Eaton, H&M (U.S.), Einstein Brother’s Bagels (U.S.), Holt Renfrew, Harry Rosen, Toronto Zoo, Canadian Museum of Textiles
Communique Advertising (Toronto), Associate Creative Director, Copywriter
Above and below-the-line creative responsibility; everything from digital and traditional ad campaigns to B2B communications to developers and retailers
Key launches: MSN, Hotmail
Key clients: Microsoft Canada, Hotmail, MSN, A&W, The Body Shop, Sprint, Canada Post, Bridgestone Tires
Avon Canada Inc. (Montreal), Copywriter, Manager, Public Relations
Corporate spokesman in fully bilingual capacity. President/Senior Management speechwriting.
Public and press relations and corporate communications responsibility: 1-800 number management.
Public and press relations and corporate communications responsibility: 1-800 number management.
Launched Avon Canada Flame Crusade against Breast Cancer, at the time the largest cause-related marketing program in Canadian history
Toronto Freelance Copywriter and Toronto Freelance Writer
Grant recipient, The Canada Council for the Arts
Grant recipient, Quebec Government Cultural Development Program
Film critic, The Montreal Daily News
Book reviewer and Essayist, The Montreal Gazette, The Globe And Mail, Toronto Star
Screenwriter, magazine contributor, much, much more
Grant recipient, Quebec Government Cultural Development Program
Film critic, The Montreal Daily News
Book reviewer and Essayist, The Montreal Gazette, The Globe And Mail, Toronto Star
Screenwriter, magazine contributor, much, much more
Judging and Speaking
Judge: Marketing Magazine Awards, Strategy Magazine, Canadian Marketing Association Awards, Extras (Canadian Newspaper Association) Awards, BILD GTA Awards
Judge: Marketing Magazine Awards, Strategy Magazine, Canadian Marketing Association Awards, Extras (Canadian Newspaper Association) Awards, BILD GTA Awards
Speaker/Guest Columnist: Marketing Magazine, Strategy Magazine, World Social Marketing Conference, Advertising Week, Art Directors Club of Canada Annual Award Show, CBC Radio, various schools
Education
Concordia University, Major in Film Production, Minor in Film Theory/Creative Writing
Concordia University, Major in Film Production, Minor in Film Theory/Creative Writing
Languages
English (native, written and spoken), French (fluent spoken, some written)
English (native, written and spoken), French (fluent spoken, some written)
