Wellness Shop/Jacuzzi Ontario have been working with Jim for about four months now primarily for radio copy and production of ads for our sales and events. We've been impressed by his turnaround times, professionalism and by the overall quality of his work. There is a quirky tone which makes us smile when we read or hear his work for the first time. Our last event in Kitchener saw a huge spike in traffic and sales which (based on customer feedback) we could directly correlate to the ads Jim had written. We look forward to working with Jim on many projects in the future. 
Robert Burns, Director of Retail, Jacuzzi Ontario
Working with Jim was an absolute treat.  As a small Vancouver Island winery with big aspirations and a limited budget, Jim took the time up front to understand us and our business.  His radio ads were not only unique and effective, but they truly captured who we are as business owners and as people.  We loved every idea he came up with, leaving us spoiled for choice when it came to deciding which ads to produce.  We could not have found a better writer.  We had no previous experience with advertising, and Jim’s extensive knowledge, coupled with his strong intuition and rapier wit, made the process easy and fun.  Not only did our ads stand out from others on the airwaves, but customers continue to comment on them and quote them back to us, 12 months later.  We would not hesitate to work with Jim again or to recommend him to any business looking to take their advertising to the next level.
Julie Powell. Co-Owner, Alderlea Vineyards
I've worked with Jim on two branding projects and both have been superb experiences. In the most recent one, for a global financial management firm, the client literally applauded when he took them through their copy. He approaches as a strategist, writer and creative director in-one, with the most efficient briefing process possible. And he treats you as a strategic collaborator, not just a client. 
Tara McCarthy, President, Neat Agency
Jim's been a tremendous addition to our marketing team. He learns fast, boils down the essential message, and articulates copy that inspires action! Jim's a rare find and a true professional. We're thrilled with his work and value Jim as part of our extended team.
Jeff Bisset, Founder, Cleanlist.ca, a division of Interact Direct, Inc.
Although I’d really rather not promote Jim's copywriting services to other organizations and keep him free to work on our projects, I suppose the right thing to do is to write a glowing review of Jim and his work. If you love something set it free…
We’ve had the pleasure and good fortune of working with Jim on a number of projects across a wide array of categories and he always manages to deliver gold, no matter the constraints. He’s constantly pushing ideas further, challenging the team and making the process an enjoyable one. Beyond his refined grasp of word craft, Jim has a sharp strategic mind and his abilities in the boardroom have been a huge asset for us.
Mikey Richardson, Founder/President, jacknifedesign.com
​​​​Jim and Inna were brought in at the very beginning of an ambitious and audacious campaign.  Their task was to help us get attention for our Enterprise brand in a very noisy, busy marketplace. And they blew us away. Their initial proposals clearly demonstrated that they “got” our goals, our story, our personality. The chosen “Go Allwhere” campaign immediately gained support and interest from our organization because it was bold and creative and fun. They came to the table with stunningly good content and creative, and then worked endless hours – night, day, weekend – to deliver the highest quality finished product. They both work at the extreme end of professionalism, integrity and personal responsibility for both the concepts they present as well as the finished product. This campaign is as much their “baby” as ours. Despite the hard work and often crazy deadlines, they remained positive and supportive. I would definitely recommend them to other organizations who are seeking to build, renew or reinforce their brand with captivating campaigns.  
Manish Gulyani. VP, Enterprise Marketing and Communications, Nokia

There are writers, then there are Writers. The difference, to me, has always been the quality of the thinking behind the words. The capacity to string words together in an understandable sequence is a shared quality. We all have it, more or less. But it’s the quality of the ideas that drive those words, the thinking, that makes people stop and listen. May I introduce Jim Diorio, Writer.

Terry O'Reilly, Host, Under the Influence / Author: The Age of Persuasion 
There are copywriters and then there is Jim Diorio. I’ve personally worked with some truly great ones these past 25 years both in the US and here in Canada. From Steve Hayden, Co Creator of the Apple 1984 spot to Terry O’Reilly before he started Pirate. And very high on that list sits the amazing Jim Diorio. He wrote some of the finest Mercedes-Benz work we ever did in our 10 years with that client and his IKEA Germany work was hilarious. And now that Jim is a freelance writer, the rest of us can benefit once again from his prodigious talent.

Geoffrey Roche, Founder, Lowe Roche

I would highly recommend Jim! I have worked with Jim on many marketing strategy and execution projects for various clients/industries and he has never disappointed. In fact, I would say that he exceeds my expectations every time! He is creative, versatile, reliable, strategic and solutions-driven. I value Jim's ability to quickly understand the challenge at hand and develop copy that tells a very compelling story. And, to top it off, he's a pleasure to work with. Hire Jim - he's awesome!
We had the pleasure of working with Jim Diorio, Toronto Freelance Copywriter, on a recent new business pitch. Under rather unreasonable time constraints, Jim delivered both exceptional insight and exceptional creative thinking. His efforts significantly contributed to us winning the assignment. 
Ian Mackellar, Chief Creative Officer, Innocean
Jim Diorio is one of the most gifted copywriters I have ever worked with (and I've had the pleasure of working with some great ones). Whether it was a campaign for a new business pitch, a mission statement for the company, or a great Christmas card headline, you could always count on Jim to be brilliant. He thinks before he writes and his writing makes you think.  Somebody once said, 'it takes a tortured soul to wield a mighty pen.'  Both are true of Jim.

Brett Marchand, President & CEO, Plus Company (Global network of 25 agencies)

I had the pleasure of working with Jim as a copywriter at the very early stages of developing a new wine brand close to my heart called D’Ont Poke the Bear. Jim invested a great amount of time listening to the origin of the thinking that lead us to where we are, and spent hours developing story lines and themes before we pared it down to what is written on the back of our label today. When I watch our customers read the label for the first time and see their smile, laugh or just plain appreciation for what we are all about, I think about how important it was to have Jim aboard to shape the copy from day one.
Andrew Von Teichman, Founder, D'Ont Poke the Bear Wines
Jim is a creative mercenary —a straight-up professional. He demands clarity during the briefing process and then delivers unfailingly spectacular results. No going down rabbit holes or ending up at dead ends. He is the rare beast who values the craft and understands the reality of the business, instinctually knowing how far to push. He's been an invaluable asset to our team.
Adam MacLean, Creative Director/Partner, famousfolks.ca 
It has been my distinct pleasure to work with the team at Touchwood on the development of a new brand identity and roll out for Headwaters Tourism’s consumer brand. The experience was exceptional from our very first meeting. They listened, they observed, they asked questions, they delved and they prodded. At the end of it, I think they understood us better than we understood ourselves. And then they got creative. They distilled the complexity of the task into a simple, yet rich, nuanced identity. They also “got” our reality, our budget and our political sensitivities. And they still made it work – brilliantly. This was truly collaboration at its finest. The passion, innovation and ingenuity that they brought to this project was world-class.
Jim Diorio, I give immense respect to you as a rare creature who matches a splendid sense of humour with a linguistic talent that puts me to shame. Thank you for cleaning up my clunky manuscript.
Jim’s a treat to work with as a copywriter. He’s got the depth of experience to make an impact on any client’s business.  He’s got a collaborative spirit that makes everyone value his opinion. He’s got the skill to bring clever concepts to the table and a deft way with words that makes his copy sing. Whether you bring him in on for a project, a pitch or for ongoing creative support, it’ll feel like he’s always been part of your team.
David Jones, Owner/Creative Director, JAW Advertising (formerly Ryan-Edwards)
Jim Diorio is a conjuror of copy. He has transformed our ideas - and our sometimes vague directions - into concise pieces that have made us look witty, clever and clear. He listens very, very carefully, scribbles something in his notebook and then there is this economy to his wordsmithing that is quite astonishing. We don't exactly know how he does it, but his work... is magic. 
Jamie Stam, Founder, Grand Spirits Distillery, Ontario
I spent a few years working with Jim at Roche. He has an infectious laugh and a wicked sense of humour that comes through in everything he writes. Not only is Jim a true craftsman, but he can write anything from a witty laugh-out-loud headline to a one-hour speech, or even a sitcom.
Lance Martin, ECD/Partner, Doner North
Jim was a complete pleasure to work with. He brings enthusiasm then backs it up with talent and a quick "get-it". He is professional, inspired and a multi-dimensional copywriting talent. I recommend Jim for whatever writing challenge you are up against.
Dorothy McMillan, Creative Director, Bob's Your Uncle
Trust, surprise, and total excitement is how to best express gratitude about Jim's campaign for Vivo Musique’s first concert for a young classical pianist. The post designs, choice of words and images, and advice he gave on how to share, time, and post on social media were definitely the reason for its wonderful success. Reticent media suddenly responded, reacted and booked after I shared the posts. The copy created a dialogue that demystified a cultural community, broke down barriers and opened an audience for this pianist, where in classical music it is sometimes feared or intimidating. Everyone complimented MY company on the marketing. 
Glenda Rush, Vivo Musique, Owner & Principal
I have worked with many creative people in my long career and writers in particular.  I have never worked with a copywriter and creative mind as exceptional as Jim Diorio.  He is talented in all ways a writer should be – he has original ideas, a rigor with the language that is unparalleled, a unique style, and he is exceptional wordsmith.  However, what makes Jim even more extraordinary as a creative guy is his business acumen and productivity.  He is so fast in his understanding (he needs only the briefest of briefings) and then so fast in producing something that takes your breath away.  He doesn’t fall in love with his ideas or a turn of phrase the way some do; his measure of success is aligned with the business needs, not just the artistic.  His breath of ability and experience is huge – he can work on virtually any type of project. If I had only one copywriter to ever work with on any project, it would be Jim Diorio. Hands down.
Bonnie Hillman, President, Arts and Communications
Jim’s writing has made us a significantly better agency. His work is always our best, including the work for the Scarborough Hospital. Strategically and creatively Jim takes us to a level we couldn’t reach on our own.
Chris Macfarlane, President, Company B Communications

Applied Arts, 2022, Video Scripts for Unflood Ontario
2019 Marketer of the Year: Integrated Marketing Business to Business: Nokia for Industry, American Marketing Association
Silver medal winner, Benjamin Franklin Award, Independent Book Publishers Association (for "The Greenbelt: Protecting and Cultivating a Great Ontario Treasure")
CSS Design Awards, Special Kudos 2018
Awwwards, Honourable Mention, 2018
2016 Ontario Tourism Awards Of Excellence, Tourism Marketing Campaign Award Under $25,000 for Headwaters Tourism, and Tourism Print Collateral Award for Headwaters Tourism
Economic Developers Council Of Ontario (EDCO): Best Publication in Ontario, 2015, 2016, 2017, Headwaters Tourism Guide
Communication Arts, Exhibit
Canadian Tourism Awards, Marketing Campaign of the Year Award Finalist, “Where Ontario Gets Real,” Headwaters Tourism
Digital Marketing Awards, Gold
Webby Awards, Winner, People's Voice Award
Applied Arts Magazine, 2017 and previous years
Art Directors Club Of Canada, Advertising and Design Annual (Repeated)
Marketing Magazine Awards (Repeated, including Best of Show, Digital) 
Canadian Regional Design Awards, 2016 Awards: Headwaters Tourism, Downey Farms, Touchwood Design
Bessie Canadian Television Awards, Annual Awards
Radio Crystal Awards, Annual Awards 
Golden Award Of Montreux - Int'l Advertising & Multimedia Festival
The Age Of Persuasion Radio Show, Terry O'Reilly, work featured  (Repeated)
Luerzer’s Archive, Television Annual  (Repeated)
Campaign Magazine, UK, Campaign coverage
Creative Review, UK, Campaign Coverage  (Repeated)
HOW Design Magazine, Design Awards Annual  (Repeated)
The Great Design Show, Awards Annual
Logolounge, Design Annual
Extra Awards, Canadian Newspaper Association, Advertising Annual (Repeated)
Healthcare Advertising Awards, Annual Awards, Scarborough Hospital
Canada Council For The Arts, Winner, Exploration Grant
CASE (Council For Advancement And Support Of Education), Gold, Circle of Excellence Awards
Canadian Public Relations Society, National Award of Excellence
University And College Designers Association, Gold Award of Excellence
International Association Of Business Communicators Awards, Award of Excellence

Jim Diorio, Freelance Writer, Freelance Copywriter, Copywriting Services and Branding Services

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